Two decades of shaping and shipping digital experiences that don't just look good — they actually work.
Two decades of shaping and shipping digital experiences that don't just look good — they actually work.
Currently — Creative Lead on Google Gstore
Currently — Creative Lead on Google Gstore
Transforming how customers interact with iconic hardware while using AI to build and launch faster without losing our creative soul.
Transforming how customers interact with iconic hardware while using AI to build and launch faster without losing our creative soul.
©2006
— 2026
©2006
— 2026
©2006
— 2026
About
About
From spark to
scale — taking
bold ideas from
concept to cultural impact.
From spark to scale — taking bold ideas from concept to cultural impact.
From spark to
scale — taking
bold ideas from concept to cultural impact.
I turn messy business challenges into scalable, high-impact design. Backed by a fine art foundation and 20 years in tech and agency trenches, I build and lead teams that balance ruthless strategic depth with exceptional craft.
I turn messy business challenges into scalable, high-impact design. Backed by a fine art foundation and 20 years in tech and agency trenches, I build and lead teams that balance ruthless strategic depth with exceptional craft.
Creative direction
Website design
Mobile apps
Prototypes
Visual identitiy
Software interfaces
Product design
Work
Work
Work
No fluff. Just systems that scale, stories that stick, and products people love to use.
↓
Google Leronardo AI Lightspeed Blueair uOttawa Sinai Health Audi Adobe TD Trust United Airlines ATB Financial WestJet Lowes Walmart Nike Telus Microsoft
Google Leronardo AI Lightspeed Blueair uOttawa Sinai Health Audi United Airlines ATB Financial West Jet Lowes Walmart Apple Nike Telus Microsoft Adobe Google
Highlights
Highlights
Driven by craft.
Backed by experience.
Focused on impact.
Driven by craft. Backed by experience.
Focused on impact.
Driven by craft.
Backed by experience.
Focused on impact.
Craft
Craft
Craft
Scaling 0-to-1 digital products and experiences for 10M+ users.
01
Ecommerce
Shipped end-to-end design experiences & launch campaigns for 10+ major Google hardware products (Pixel & Smart Home), reaching tens of millions of global users.
01
Ecommerce
Shipped end-to-end design experiences & launch campaigns for 10+ major Google hardware products (Pixel & Smart Home), reaching tens of millions of global users.
02
Product
Directed brand identity and platform design for a curated shopping experience, partnering directly with executive leadership on core product strategy.
02
Product
Directed brand identity and platform design for a curated shopping experience, partnering directly with executive leadership on core product strategy.
03
Product
Defined product strategy, interaction models, and visual language for a flagship community runner app.
Defined product strategy, interaction models, and visual language for a flagship community runner app.
04
Product
Served as Founding Designer for a grocery startup—shaped the product roadmap, launched web and mobile apps, and scaled the design team from 1 to 6.
04
Product
Served as Founding Designer for a grocery startup—shaped the product roadmap, launched web and mobile apps, and scaled the design team from 1 to 6.
05
Design system
Helped define WestJet’s multi-platform design system spanning web, mobile, and airport kiosks, standardizing UI components, motion guidelines, and brand standards.
05
Design system
Helped define WestJet’s multi-platform design system spanning web, mobile, and airport kiosks, standardizing UI components, motion guidelines, and brand standards.
Range
Range
Range
Proven track record leading ICs, scaling teams, and steering enterprise level design craft.
Proven track record leading ICs, scaling teams, and steering enterprise level design craft.
Scale
Scale
Scale
Architected 6 enterprise design systems reaching millions of users; bridged product, engineering, UX, and marketing silos.
Architected 6 enterprise design systems reaching millions of users; bridged product, engineering, UX, and marketing silos.
Hustle
Hustle
Hustle
Pitched the world's biggest brands—winning Webby and Cannes awards while turning hard-earned pitch losses into strategic playbooks.
Pitched the world's biggest brands—winning Webby and Cannes awards while turning hard-earned pitch losses into strategic playbooks.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.
